Tour of Somerville
The Tour of Somerville is the oldest bike race in America. This tradition in bicycle racing began in 1940 on Memorial Day in the town of Somerville NJ.
For most of its life, this event brought huge crowds to Somerville for Memorial Day weekend. The event gained national exposure when Sports Illustrated ran a feature article on May 26 1980. In recent times, spectatorship began to fall off and we were asked to help bring awareness and spectatorship back.
Through a number of initiatives including rebranding and a messaging platform, we have been successful in sparking new interest and awareness of the event. Over the past several years, both sponsorships and spectators have had significant increases. This turn around resulted in the Tour of Somerville being awarded “The Somerset County Tourism Award” in 2019.
For most of its life, this event brought huge crowds to Somerville for Memorial Day weekend. The event gained national exposure when Sports Illustrated ran a feature article on May 26, 1980. In recent times, spectatorship began to fall off and we were asked to help bring awareness and spectatorship back.
Through a number of initiatives including rebranding and a messaging platform, we have been successful in sparking new interest and awareness of the event. Over the past several years, both sponsorships and spectators have had significant increases. This turn around resulted in the Tour of Somerville being awarded “The Somerset County Tourism Award” in 2019.
Client
Services
Logo design
Event graphics
Social media marketing
Advertising
Promotional videos
Photography
Website Link
In 2016 a new website was built, and a robust social media program was developed that resulted with 65% increase in viewer engagement.
In 2016 a new website was built, and a robust social media program was developed that resulted with 65% increase in viewer engagement.
In 2017 we built a live streaming system that was viewed by over 48 states and 35 countries at the time of the race. Signature sponsors were promoted globally with banner ads that ran on lower thirds of the streaming interface.
A new look and new exposure was given to the Tour of Somerville in 2018 for the celebration of the 75th year of the event. A redesign of the logo as well as a 75th year version was developed along with other print and digital graphics.
Inn 2017 we designed, built, and broadcasted a live streaming system that was viewed by over 48 states and 35 countries at the time of the race. Signature sponsors were promoted globally with banner ads that ran on lower thirds of the streaming interface.
A new look and new exposure was given to the Tour of Somerville in 2018 for the celebration of the 75th year of the event. A redesign of the logo as well as a 75th year version was developed along with other print and digital graphics.
A number of videos were created and presented at public presentations and used for digital marketing. Sponsorship packages included these video components. For the 2019 event we created a timeline video that concludes with the presentation of the Somerset County Salute to tourism.
