Video is becoming one of the more powerful visual marketing tools used to increase interactions and actions. “A picture is worth a thousand words,” but a one-minute video is worth 1.8 million words. Considering that 46 percent of people who watch a video ad on a business website take action after viewing it, it makes sense to include video in your marketing strategy.
LaMountain Communications is a complete video production studio. We produce videos for a number of applications including websites, trade shows, commercials, fundraisers, and events.
- Filming on location
- Filming in studio
- Multiple cameras
- Professional voiceover/acting talent
- Video editing
- Sound mixing
- Motion graphics
- Web integration
- Social media integration
Why You Should Use Video
- Rank Better in Google
One of the factors of Google’s algorithm for search rankings is “dwell time,” or how long visitors stay on your website.
- Showcase Your Brand’s Personality
Using a video to showcase your brand’s personality helps visitors on your website get a better sense of who you are and what you stand for
- Stand Out From The Competition
There’s no doubt about it: video is an important part of content marketing and it’s only going to become more essential. 90 percent of online consumers report that a business’ product or service video helps them make a decision to
- Provide Video Testimonials
Credibility is a crucial element for any business, no matter whether you’re a startup or an established brand.
- Include Mobile Users
Viewing video on a mobile device has increased 532 percent in the last two years
- Demonstrate Your Product
Sometimes your product requires a slightly more detailed explanation, and a demo video can be much more ideal than a written description. A great example of a product demonstration video is for Buff’s multifunctional headband. Because their product is so versatile, it makes sense to let potential customers know all the ways they can use