Search Engine Optimization
SEO is the core of every marketing campaign. Designed to quickly rank your website at the top of search engines, our SEO strategies also strictly adhere to best practices, ensuring long term success for your business. A strategic SEO campaign fosters growth for your organization through improved natural or "organic" positioning on search engine results page (SERP). This is done by on-page and off-site optimization through link building as well as structuring your website's content, navigation, and information architecture in a manner that is more attractive for search engine "spiders" and website users.
Google is the supreme being you are trying to impress with your website, so it is advantageous to pay attention to what Google wants to see. Google strongly recommends responsive web design (RWD) as the best way to target mobile users and also favors mobile-optimized sites when presenting results for searches made on a mobile devices. This is especially true when mobile users search for local services.
Responsive sites are a great solution for the mobile community of users due to the Single Point of Content Management. Simply put, if you change content on a responsive site, it will update all versions of the site at once (as opposed to creating a site for desktop and multiple versions of for different mobile device, known as "Mobile Specific")
Reduced Bounce Rate
Bounce Rate is the percentage of single-page sessions (i.e. sessions in which the person left your site from the entrance page without interacting with the page). There are a number of factors that contribute to a high bounce rate. If a site doesn’t work effectively for mobile users the bounce rate will likely be high. Google can interpret this high bounce rate as an indication that an internet site isn't providing relevant content to users. It is probably going to drop in rankings.